MKT 3411 Lecture Notes - Lecture 2: Synectics, Design Issues, Nonverbal Communication
Document Summary
Which of the following are true concerning heuristics: all of the above. When a decision is framed negatively, the decision-maker: is likely to take more risk. All of the following could cause one to: 3. In the gambler"s fallacy, the person believes after a number: (cid:886) 5 steps in the creative process: preparation, concentration, incubation (subconscious, illumination (eureka!, evaluation, many times when we are going away from problem, that"s when we will, creativity= harder you try, less creative you will get find creative solution. At which stage of the creativity process does the subconscious take over to find a solution: incubation. Decision-making & management: managers make decisions to accomplish organizational goals more efficiently, as such, decisions are a means to an end rather than an end in themselves, not separate function of management but part of every function. Most closely associated with planning function: types of decisions.
