MKT 3427 Lecture Notes - Lecture 4: Cortisol
Document Summary
Q: what are the three major challenges in relationships? (transforming relationships is one he most cares about) White papers- a sales and marketing document that a company publishes and gives out that talks about something the company is doing, basically a company provided press release (positive). Talks about important things the company does (look at one of these before an interview) 9/13: high power takes up more room, wide poses. Low level of cortisol relaxes you; high level cortisol makes you more anxious (cid:498)(igh power(cid:499) body language vs (cid:498)low power(cid:499) body language. Selling story: selling with enthusiasm: story of very famous sales women (probably most famous of all time):
