MKT 3427 Lecture Notes - Lecture 1: Notecards, Academic Dishonesty, Academic Journal
Document Summary
Fall 2017 sections 2, 3 and 4 (9:30am, 10:30am, 1:30pm), mwf. Office hours: m-w 11am-1:30pm, in office and by appointment (subject to change) Required textbook (text): manning, ahearne, and reece; selling today: partnering to create value: Note about the textbook: the editions are basically the same, so you can get either. However, the order/chapters for the tests will be from the 13th edition. If you choose to use another edition, it is up to you to make sure you"re studying the correct chapters. The tables of contents can be found easily enough online for comparison. Course objectives: the objective of marketing 3427 is to introduce students to the profession of. Selling. we will utilize the text, videos, guest speakers, role-plays, handouts, and class participation to introduce general sales concepts, sales knowledge, and product demonstration skills. Examples areas addressed will include: communication skills.
