MKT 3427 Lecture Notes - Lecture 2: Prentice Hall, Pearson Education, Direct Selling
Document Summary
Involves both b2c and b2b sales about 80% of us labor force is employed in service sector service is important in our new economy, even when products are focal to the sale (adds value!) Examples of service channel careers: hotel,motel,conventioncenter telecomservices financialsales mediasales . Realestate insurance businessservices copyright 2012 pearson education, inc. publishing as prentice hall 1-9. Examples of business goods channel careers: industrial salespeople . Thinkaboutthepetrochemicalindustry sales engineer or application engineer field salespeople . Missionary salespeople copyright 2012 pearson education, inc. publishing as prentice hall 1-10 b2c sales includes both retail sales and direct selling abound in a number of product areas examples of consumer sales careers: Any sales position that sells directly to the consumer copyright 2012 pearson education, inc. publishing as prentice hall 1-11 knowledge workers in the information economy. Knowledge workers = work effort is centered around creating, using, sharing, and applying knowledge.
