MKT 4440 Lecture 1: Week 1

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MKT 4440 Class & Reading Notes Week 1 (1/12/17)
Syllabus
Be active on social media, will get extra credit for posts relevant to the course
each week
Group projects major part of grade
Course will help those interested in digital marketing to find jobs
Major themes of the course:
1. Understand customers, competitors, and company
2. Develop a goal based on this understanding
3. Select the appropriate marketing mediums and mix to accomplish goal
4. Measure, evaluate, and possibly reformulate
FCR on “What Every College Student Should Post on LinkedIn”
Profile now more important than resume
Active recruiting tool
Include professional photo
Courses relevant & extracurricular
Show school and internship work
Connect with industry leaders (NOT request for job)
Comment on articles
Ask questions in groups
Look into other industries
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