MKT 4440 Lecture 5: Week 5
Document Summary
Database of customer information, want the data to encourage brand loyalty and keep them purchasing throughout their lifetime. Offers a relatively cheap, easy, and effective marketing technique. Allows a business to target customers on products/communications they care most on. Allows targeted communications to customers that leads to increased sales, loyalty, and awareness. Need to catch consumer attention but not sound like spam. Too many images is an indicator of spam mail. Treat new customers like a first date . Entice readers to read more on your site. Double opt-in (will keep most interested people) What decision process do consumers use to accomplish your goals. Overview of different types of internet ads. Know best methods to evaluate such ads. Target finding out when women are pregnant to target their shopping habits. Shopping habits change when expecting a child bc of exhaustion and willingness to try new brands.
