MKT 4477 Lecture Notes - Lecture 5: Zootopia, Oriental Dreamworks, Blu-Ray

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13 Mar 2017
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International marketing of animated films and television: adapt with subtitles and dubbed-over audio in different languages. Can potentially magnify film"s success by reaching foreign markets: films may also develop and produce content for multiple languages, to reap benefits of multiple releases, kung fu panda 3- animated in both english and mandarin (chinese) Zootopia (2016: produced by walt disney pictures and walt disney animation studios, 4th highest grossing animated film ever. Kung fu panda 3 (2016: co-production between dreamworks and shanghai based studio, oriental. Dreamworks: first time any major american animated feature film has been co- produced with a chinese firm, film initially released in china, earned . 3 million on opening day, second biggest opening ever for an animated movie behind the. International market accounted for 72. 3% of total worldwide: 2nd animated movie to gross more than 1 billion yuan in the, home market performance.

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