SOCL 2211 Lecture 2: 10:18

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Ra positions with dr. meyer / hr 5-10 hrs a week. 5 ways of disseminating surveys: mail, group, phone, in-person, web. Includes: materials, stamps, phone, chargers, and labor of interviewers as applicable. Questions must be same for all people in sample (reliability) Questions must be understood same by all people in sample (reliability) Be willing to report it honestly: avoid confusing phrasing. Terms need clear definitions: avoid negatives. Don(cid:859)t, not, (cid:449)ont: avoid double barreled questions. These are single questions that actually have two questions within it. Do you think methods class is difficult and time consuming: avoid loaded phrases. These are phrases with an opinion clearly stated. Do you support sending us troops to save lives from the ebola outbreak: avoid social desirability bias. 10% of respondents will agree with statements just to be agreeable. Better: to what extent do you support or oppose the new healthcare law: be wary of fence sitters and floaters.

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