SOCL 2505 Lecture 6: Telsa Motors Case Study (1)
Document Summary
Tesla motors: conduct a pestel analysis to identify the forces affecting car manufacturing of alternate energy vehicles. Political:(processes/actions of government that can influence the decisions and behavior). Major role for tesla because the company relies heavily on subsidies and favorable policies of the government to make its products more affordable for the customers. Tesla requires incentives and benefits from politicians and policymakers to boost its effort to make alternative energy mainstream. Further, consumers will be able to purchase new alternative energy vehicles and other products such as batteries, if the economic conditions are positive and enable higher purchasing power among consumers. Social:(capture cultures, norms, and values for society) people across the globe are becoming conscious about environmental pollution and increasingly adopting cleaner sources of energy, which is a positive signal for tesla. Technology:(capture the application of knowledge to create new processes and products. ) Technology plays a very major role in the growth prospects of tesla.
