COMM 210 Lecture Notes - Lecture 3: Ath, Focus Group, Strategic Management
Document Summary
Agency: focus on many tasks and tactics of communication (writing news releases, contacting reporters, developing campaigns and promotions. Wh(cid:455) ceo"s ha(cid:448)e re(cid:272)e(cid:374)tl(cid:455) (cid:894)past (cid:1005)(cid:1004)-15 years) appreciated pr. Helps build relationships that the (cid:272)o(cid:373)pa(cid:374)(cid:455) (cid:272)a(cid:374)"t (cid:271)uild. Departments good skills/qualities to be an effective communicator: Experienced in c-suite (cid:894)a(cid:374)(cid:455) positio(cid:374) i(cid:374) (cid:862)(cid:272)hief(cid:863) sta(cid:374)di(cid:374)g e(cid:454); ceo, cio(cid:895) Marketi(cid:374)g"s e(cid:374)d goal is for (cid:272)o(cid:374)su(cid:373)ers to pur(cid:272)hase their produ(cid:272)ts. Pr"s e(cid:374)d goal is to (cid:271)e a(cid:271)le to persuade clients to think good of a company (its image) Pr is elevated when you report to the ceo. Staff function in an organization (staff vs line operations) staff: suggest or persuade others to do things line: managers who delegate authority. *pr firms are typically a company of their own. Do(cid:374)"t k(cid:374)o(cid:449) (cid:455)our (cid:272)o(cid:373)pa(cid:374)(cid:455) (cid:894)the(cid:455) do(cid:374)"t u(cid:374)dersta(cid:374)d ho(cid:449) it fu(cid:374)(cid:272)tio(cid:374)s(cid:895) Relationships between communicators can become strained (other employees of the company feel rejected that they need to hire a pr agency)
