COMM 175 Lecture Notes - Lecture 4: Expectancy Violations Theory, Cognitive Dissonance, Proxemics
26 Sep 2016
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Document Summary
Cognitive dissonance: feelings of discomfort resulting from inconsistent attitudes, thoughts, behaviors. Consonant relationship: two elements in equilibrium with each other. Dissonant relationship: two elements in disequilibrium with each other. Human beings desire consistency in their beliefs, attitudes, behaviors. Dissonance is an aversive state that drives people to actions with measurable effects. Dissonance motivates efforts to achieve consonance and efforts toward dissonance reduction. Magnitude of dissonance: the quantitive amount of discomfort felt. 1: dissonance ratio- amount of consonant cognitions relative to dissonant ones, rationale the reasoning employed to explain inconsistency. Buyer"s remorse: post decision dissonance related to a purchase. Personal space: an invisible, variable volume of space surrounding an individual"s preferred distance from others. Intimate distance: very close spatial zone, usually reserved for those whom we share personal feelings. Personal distance: spatial distance zone[18in-4ft] reserved for family and friends. Social distance: spatial zone [4ft-12ft] reserved for more formal communication (group based) Public distance: reserved for very formal discussions (wide public)
