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Lecture 9

UCWR 110 Lecture 9: UCWR 110 Lecture- Visual Images
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3 Pages
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Spring 2018

Department
College Writing Seminar
Course Code
UCWR 110
Professor
Dr. Peters
Lecture
9

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Visual Rhetoric and Literacy: Analyzing images
Film
We live in a culture that bombards us with images each and every day. Those
images--even the ones that seem unimportant or insignificant--are riddled with
message and meaning.
Television
billboards
magazines
advertisements
political advertisements
cartoons - humorous and editorial
Visual rhetoric: the use of images, sometimes coupled with sound and/or appeals
to other senses, to make an argument, express a point of view, or persuade us to
act as the image-maker would have us act.
Everything is a text:
We begin with many of the same questions we propose when "reading" a written
text:
1. When was this visual created, by whom, and for what purpose?
2. Where was the image or video published or presented?
3. What argument does the visual create, and what biases can I identify?
Many visuals do not rely on reasoning the way a written text does: Rather, they
rely on invocations of emotion or style. This is especially true for advertisements:
Sometimes, images appeal to both emotion and reason.
We need to ask ourselves:
Does the image or visual demonstrate reasoning, or is it oversimplified?
Does it mislead?
Does it have an audience in mind?
To what does it appeal?
1994 Pulitzer Prize, Feature Photography, Kevin Carter, The New York Times.
Description from the Newseum:
By February 1993, South African photojournalist Kevin Carter has spent a
decade photographing the political strife roiling his homeland. He describes lying
in the middle of a gunfight. "wondering about which millisecond next I was going
to die, about putting something on film they could use as my last picture."
Needing a change, Carter travels to the Sudan to cover the relentless East
African famine. At a feeding station at Ayod. He finds people so weakened by
hunger that they are dying at the rate of 20 an hour. As he photographs their
hollow eyes and bloated bellies, Carter hears a soft whimpering in the bush.
Investigating, he finds a tiny girl trying to make her way to the feeding center.
Carter crouches, readying his camera. Suddenly, a vulture lands nearby. Carter
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Description
Visual Rhetoric and Literacy: Analyzing images Film We live in a culture that bombards us with images each and every day. Those images--even the ones that seem unimportant or insignificant--are riddled with message and meaning. Television billboards magazines advertisements political advertisements cartoons - humorous and editorial Visual rhetoric: the use of images, sometimes coupled with sound and/or appeals to other senses, to make an argument, express a point of view, or persuade us to act as the image-maker would have us act. Everything is a text: We begin with many of the same questions we propose when "reading" a written text: 1. When was this visual created, by whom, and for what purpose? 2. Where was the image or video published or presented? 3. What argument does the visual create, and what biases can I identify? Many visuals do not rely on reasoning the way a written text does: Rather, they rely on invocations of emotion or style. This is especially true for advertisements: Sometimes, images appeal to both emotion and reason. We need to ask ourselves: Does the image or visual demonstrate reasoning, or is it oversimplified? Does it mislead? Does it have an audience in mind? To what does it appeal? 1994 Pulitzer Prize, Feature Photography, Kevin Carter, The New York Times. Description from the Newseum: By February 1993, South African photojournalist Kevin Carter has spent a decade photographing the political strife roiling his homeland. He describes lying in the middle of a gunfight. "wondering about which millisecond next I was going to die, about putting something on film they could use as my last picture." Needing a change, Carter travels to the Sudan to cover the relentless East African famine. At a feeding station at Ayod. He finds people so weakened by hunger that they are dying at the rate of 20 an hour. As he photographs their hollow eyes and bloated bellies, Carter hears a soft whimpering in the bush. Investigating, he finds a tiny girl trying to make her way to the feeding center. Carter crouches, readying his camera. Suddenly, a vulture lands nearby. Carter
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