BUS 101 Lecture Notes - Lecture 5: National Highway Traffic Safety Administration, Alternative Dispute Resolution, Consumer Privacy
Document Summary
Neuromarketing: read your mind to determine why you choose to buy some products or services. Scan the brains of volunteers while asking questions, showing them images and videos. Companies face demands to produce a safe and high-quality product or service, keep prices, protect privacy, prevent fraud and manipulation, and meet the changing expectations of diverse customers around the world. Consumer market: organized, collective efforts by consumers to safeguard their own rights in many nations. Consumers international is an international nongovernment organization that represents more than 220 consumer groups in 115 nations. Complex products have enormously complicated the choices consumers need to make when they shop. Services, as well as products, have become more specialized and difficult to judge. When business try to sell either products or services through advertising, claims may be inflated or they may appeal to emotions. Technology has permitted businesses to learn more than ever about their customers potentially violating their privacy.
