COM 259 Lecture Notes - Lecture 3: Upton Sinclair, Kitchen Cabinet, The Federalist Papers

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Spies were encouraged to spread goodwill about the king and eavesdrop to report back to the king. 1800 bc farm bullein in iraq; one of the irst pamphlets. Romans vox populi vox dei the voice of people is the voice of god. 1600s catholic church = irst users of propaganda. American revoluion trade vs farmer hamilton vs jeferson. Not much public support to separate from england. 1634: new england"s first fruits irst brochure, essenially fundraising. Samuel adams and the push for independence. Organizaions to implement acions of pr campaigns. Geing your story to the public irst. Common sense = greatest pr tacic of the revoluion. Leters to the editor the federalist papers. 85 leters to the editor by hamilton, madison, and jay. 1889 -> george wesinghouse develops irst corporate pr department scare campaign led to the electric chair didn"t work because people sill valued electricity scare/spin tacics don"t always work. 1850-1990 companies acted in their own best interest.

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