COM 259 Lecture Notes - Lecture 4: Baby Boom, Rachel Carson, Consumerism
8 Apr 2016
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First ixed fee and expenses arrangement; operated secretly with railroads. Smith and walmer 1902 in dc. By william wolf smith, reporter for cincinnai enquirer. Closed and went to law school and become lobbyist. Got to listen to the public knew that the public couldn"t be ignored, must be responded and adapted to. Woodrow wilson commitee on public informaion (cpi) Red cross from million to 20 million members. Carl byoir associated chairman at 28; later in life formed byoir and associates. Edward bernays (father of pr; 100 most inluenial people in 20th century) Doris fleischmann (bernays wife) struggled for equality. Opened irm in cleveland in 1927 and partnered with dan knowlton. Hill and knowlton was bought by j. walter thompson. Tobacco industry research council: moral conlict/tarnished reputaion because promoted cigaretes even though they knew cigs caused harm. Wouldn"t accept post as publicity without having a say in policy. Roper and gallup poll in 1936 elecion.
