COM 259 Lecture Notes - Lecture 8: Amplitude Modulation, United Media, Newspaper Preservation Act Of 1970
11 Apr 2016
School
Department
Course
Professor
Document Summary
Controlled media -> those in which praciioners have the say over what/how/when something is said and to some extent to whom it is said. Uncontrolled media -> those over which praciioners have no direct role in decisions about media content (media gatekeepers decide) Circulaion trends -> # of papers lower but circulaion is higher. 59% of adults read a paper daily (84% white) Joint operaing agreements -> enquirer sells ads and do prining, post had its editorials (cincinnai) two separate roles. Agreements expired, lost newspapers, tv (and internet) made up for that loss. Cooperaive owned by newspaper (covered people all over the globe) 242 bureaus and 1,700 subscribers in 121 countries. Newspaper service (ex: ny time news service) United feature syndicate, king features, north american precis syndicate (naps) 300 magazines launched in 2009, only 31 survived. More than 20,000 copies with 322 million subscripions. Naional geographic, tv guide, modern maturity, reader"s digest.
