COM 359 Lecture Notes - Lecture 2: Maple Syrup, Fraternities And Sororities
16 Feb 2017
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Document Summary
Client: huston woods maple syrup festival (scheduled for march 2017) Consider partnering with mu fraternity or sorority to increase attendance. Possible audiences: restaurant owners/chefs, reach out to local farmers/companies/people who want a booth at fair to sell their products. Also, what did they enjoy and what would they want to change: since it is so small town don"t just focus on oxford, try and recruit college students. Small town & small company they are focusing on the minority population. Need to know: where is the syrup coming from (is it local?) Do they want to increase attendance to the pancake breakfast or for the entire weekend event: focusing in on local audiences. How do they get the word out (advertising) ~ can people afford it ~ possibly a cheap family weekend. Problem statement: what are we trying to solve & what is the potential harm to the client if the problem is not solved.
