MAC 325 Lecture Notes - Lecture 9: Starbucks, Organization Of American Historians, Digital Divide

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2. Part II: Political Empowerment (Big Ideas)
a. “The ability to speak and be heard regarding matters that affects the society in
which you live.”
b. Expressing your attitudes on things that affect you as well as those that don’t
c. Feelings of belonging within your society, feeling like you have input
d. Central Question: How does the internet change how we debate, discuss, and
make informed decisions about important issues that affect our society?
e. How does the internet change how we access and circulate information?
f. How does the internet do at exposing people to the beliefs and opinions of
others?
g. When it comes to political empowerment, who benefits most from digital media?
3. Discussion: How essential is the internet?
a. 1 (not essential) to 10 (essential)
b. Without Internet, how would you…
i. Get a job
ii. Learn about a political candidate
iii. Do work for classes?
iv. Research for assignment?
c. These are all consequences of a lack of access
d. Luxury vs necessity
4. Digital Divide
a. Not only who has internet access and who does not…
b. …but also about how reliable that access is
c. Corollary: cost of reliable connection
d. Don’t assume the internet works for everyone and that all connections are equal
5. Who is online?
a. About 87% of American adults (over 18) are online
b. Gender - bigger determinant on access not usage
c. Race - African American more dependent on smartphone
d. Geography - urban / suburban more likely to use internet than someone in rural
environment; lack of good digital infrastructure and older populations living in
rural areas
e. Education - no HS degree 66% use internet; just HS degree 77%; some college -
degree 95% BIG DETERMINANT
f. Income - 77% of households that make less than 30,000 a year are online; 97%
of households that make more than 75,000 are online
g. Type of Access - 1 in 10 adults say they don’t have access at home; 1 in 30
adults have internet at home but still have dial up
6. Who isn’t online?
a. 13% of Americans 18 and older don’t use the internet or E-mail
b. Significant amount of retiree age don’t use internet, but has still been cut in half
c. Ages 18-29 less than 1% don’t use the internet
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