MAC 146 Lecture Notes - Lecture 4: Verisimilitude

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Motif: repetition or patten of sound, color, symbol, etc. Plot can be driven by action or character: action-driven. The decisions that the characters make spur the plot forward. Functions of setting: to define place, to establish time, to create mood, to reinforce characterization. Often used by advertisers to enhance their product"s appeal. Evoked recall (resonance) model: better responses are evoked when messages are conveyed through multiple channels. Ex: richland cigarettes in front of a lake/mountain: creates association between cigarettes and the freshness of the outdoors, 1971: cigarette ads banned. Ex: alcohol advertisements: target the group that buys the most alcohol, not the whole audience, celebration for sporting events, adventure, reduce feelings of isolation, excuse to drink, exaggerate gender roles. Verisimilitude: a convincing appearance of truth, really there , audience"s expectations concerning reality change over time and across culture, cinematic language. The accepted systems, methods, or conventions by which movies communicate with the viewer.

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