AMS 207 Lecture 8: AMS 207 Notes 3-10
11 May 2017
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Popular culture (movies, tv, music, sports, etc. ) is now the number one us global export. This is seen as something that brings us values and lifestyles to the world as well as generating profit from american companies. Often popular culture us disseminated via new technologies: satellites,, internet, social media that are also considered important components of globalization. The us received relatively few foreign pop culture products. Some argue this is a positive process, reading american values like freedom and quality. Others argue it is more a process of cultural imperialism where us culture spreads in the name of profit and increased homogeneity of consumption. Cultural imperialism, cultural homogenization, and cultural hybridity. Hard power is military might, political and economic coercion, the realpolitik associated with hostile negotiations between political actors and nation states. Oft po(cid:449)er is (cid:862)(cid:272)ultural, so(cid:272)ial, i(cid:374)telle(cid:272)tual, a(cid:374)d ideologi(cid:272)al ideas, (cid:448)alues, attitudes, and behaviors that i(cid:374)flue(cid:374)(cid:272)e hu(cid:373)a(cid:374) life. (cid:863)
