ADV 225 Lecture 1: ADV 225: Lecture 1 - Google Docs
Document Summary
Brief, concise, clear: shorter is always better. News releases, media advisories and fact sheets. All carefully crafted to resonate with an identified audience or audiences. Seeks to compel some kind of action. It"s about you applying your skills to help someone else. Understand what you are writing about and who you are writing it for. Can mean just taking the time to figure out a few things before you start. Always done- but not always in front of a whiteboard. Sometimes it"s just you getting your ideas. Think about different/ creative ways to deliver your message. Put your messages, ideas, and data in a logical order. Build a map to get from start to finish. Can be a formal outline or just some notes. Know your destination before you start writing. Don"t worry about construction, passive/active, big words or small words, -just commit to paper based on your organization. Get rid of passive sentences, long sentences, big words, unnecessary modifies.
