ADV 260 Lecture Notes - Lecture 21: Big Business, Child Care, Advertising Mail
Document Summary
Adv 260 chapter 21: nonprofit, health, and education. In the u. s there are almost 2 million non-profit groups, also called charities. More than 6. 5 million people work in the nonprofit sector. Main objective of a nonprofit is to serve public interest. For many nonprofits, partnerships are mutually beneficial. Even if they are willing to cooperate, completion for donations and limited resources is intense. Conflict between activist groups and organizations with differing values. Public relations programs have four basic audiences: Public relations staff of a hospital have two primary roles. To strengthen and maintain the public perception of the institution. To help market the hospitals array of services. There are both private and government health agencies. Provide health care, funding for health initiatives and oversight. Instruction for primary and secondary students, college, universities, trade schools and schools for special needs. There organizations are often licenses or regulated by state and federal agencies or by private accreditation bodies.
