ADV 260 Lecture Notes - Lecture 10: Ingratiation, Reputation Management, Crisis Management
Document Summary
For the purpose of achieving particular objectives. Striving for the same object, position, or prize as others. Sharp disagreements or opposition resulting in a direct over threat of attack from another entity. Pr practitioners must have a sense that . Your organization"s behavior is honorable and defensible. Your advocacy of the organization has integrity. Your organization works at creating mutual benefits whenever possible. The role of public relations in managing conflict. Occurs when a business or industry contends with government regulators or activist groups that seem determined to curtail operations through excessive safety or environmental standards. Both the regulatory body and the activists engage in their own public relations efforts to make their case against the company. The role of conflict in public relations. Best to deal with conflicts in early stages. Most conflict situations are not clear-cut in terms of an ideal situation. Public relations professionals have to make tough calls and advocate strictly on behalf of their organizations.
