ADV 260 Lecture Notes - Lecture 11: Baby Boomers, A.D. Vision
Document Summary
Audience= a complex intermingling of groups with diverse cultural, ethnic, religious and economic attributes. Diversity is the most significant aspect of the mass audience in the u. s. A successful campaign must be aimed of those segments of the mass audience that are most desirable for its particular purpose. Practitioners use technology to segment the mass audience and compile information about target audiences. The positive and negative impact of diversity in the u. s. Shifting demographics place a strong focus on diversity and multiculturalism for internal. Public and consumers influence, profile, and buying power of easily identifiable- but internally diverse- ethnic groups. College students to adults in their 30s. Projected to spend one-third of life online. Have need to be connected to technology and social lives. Impact of economic recession on their spending habits. Estimated to be 9 to 16 million americans.
