ADV 260 Lecture Notes - Lecture 12: Flickr, Blogosphere, World Wide Web
Document Summary
Adv 260 chapter 13: the internet and social media. The internet created two spheres of influence that are currently interacting. Caused the democratization of information around the world. Not everything on the internet is true. Not everything on traditional media is true. The most important thing to know about the internet and social media is that it has had a very positive impact on public relations. Communication must be more authentic and credible. Social media as fully integrated pr tactic. Social networks are more effective if they engage the customers rather than just share information. Public relations has been helped by social media because networks need operators-jobs. Allows individuals to connect with other professionals in their fields. Employers often check resumes against linkedin profile. 2nd most popular search engine site other than google. Over 50%of companies use online video in their marketing programs. Consumers are more likely to buy after seeing video. Often employ humor, but don"t have to.
