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COM 275 (87)
Lecture

COM 275 Chapter 5

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Department
Communication
Course
COM 275
Professor
Prof.Tamborini
Semester
Spring

Description
The Media Organization in its Context 1/29/2013 11:43:00 AM Frameworks and Perspectives  Organization Structure and Media Product o Structural features (e.g., size, function, ownership) influence organization conduct, performance, and product o Organizational practice and goals may influence media content more than personal or ideological factors  Media content is influenced by organizational routines  More rigid routines than others Organizational Influences on Content: The Main Issues  Conflicting forces on organizations and individuals that influence content o Constraint versus autonomy o Routine production versus creativity o Commerce versus art o Profit versus social purpose Question of Influences on Media Content  Three hypotheses o Content is influenced by:  1. Media workers’ socialization & attitudes (a communicator-centered approach)  2. Media-organizational routines  3. Social institutions and forces Relations With Society and how Media shapes content  Goals of media organizations  The Journalist’s role (engagement or neutrality) o Interpretation o Information o Opposit
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