Class Notes (834,568)
United States (323,829)
COM 275 (87)

Media Content COM 275.docx

5 Pages
Unlock Document

COM 275

Media Content: Issues, Concepts, and Methods of Analysis 1/31/2013 11:45:00 AM Different approaches to studying media content:  Traditional content analysis  Critical perspectives on content  Structuralism and semiology  Media content as information  Media performance discourse Dominant versus Alternative Paradigms  Dominant empirically oriented paradigm (i.e., Traditional Content Analysis) o Western-scientific approach o A research technique for the objective, systematic and quantitative description of the manifest content of communication.  Suggest that observer looks at the content of the media and message content and try to describe it objectively in a systematic and quantitative manner.  Count on how often some things are apparent within the content. o Often used to compare content with known frequency in ‘social reality’. o Based content on observation o Assumes the content is encoded just like the reality it represents.  Traditional Content Analysis o Based on two main assumptions:  1. Link between the external object and reference will be clear  2. Frequency of occurrence will express ‘meaning’ o Limits to traditional analysis:  Risk of imposing an incorrect meaning-system Alternative Perspectives:  Critical Perspectives on Content o Critical Analysis of media:  Ability to fulfill intended functions  Domination of media establishment o Marxist approaches  Media contain images favorable to ruling class  Audiences uncritically consume these images and adopt this favorable view  Structuralism and Semiotics o Explores the nature o
More Less

Related notes for COM 275

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.