CJ 110 Lecture Notes - Walter Lippmann, Organisational Routines, Human Nature
Document Summary
A means of systematically integrating the findings from many empirical studies. Combined results are more compelling than any single methodology. A brief history of mass comm. effects 4/4/2013 12:53:00 pm. Many think media have a major influence on humans. Prior to 18th century western society was traditional. By end of 18th century, major change altered social life. Ideas evolved from german scholars: gemeinschaft: old society (trust/kinship bonds, gesellschaft: new society (rational/impersonal bonds) Textbook chapter 2: historical evidence for media effects. Historians document concern over media effects before scientific study. Reports of mob violence over media content. Scientists and philosophers became concerned with: social differentiation, psychological isolation. Social differentiation increases informal social controls weaken. Human nature and isolation=similar reception and interpretation. Series of studies commissioned to examine content, audience, and effects. Asked question: what effect is exposure having on thoughts, attitudes, and behaviors> Still, many saw overall effect as very strong. About 2 million panicked or thought it was real.
