EC 201 Lecture 11: Perfect Competition

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22 Mar 2017
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Businesses are price takers (no market power); they have no influence over the price. Large demands, relatively small firms; no power over one another. Price takers: firms take/accept the market price, and they have no ability to influence that price; no market power. Marginal revenue: the total revenue that is changed by a change in an additional unit of output. One firm"s market for the product is = to the marginal revenue. The price will always be the market price. Average revenue = revenue per unit or total revenue/ total output. Price = mr = ar in a perfect competition. Price for a perfectly competitive seller equals: average revenue divided by price, marginal revenue divided by price, total revenue, marginal revenue. When mc > mr produce less. **where mr = mc is the profit - maximizing point = where the business makes the most money.

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