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Lecture

PLS Media and Politics Notes Nov. 7.docx

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Department
Political Science
Course
PLS 200
Professor
Dr.Matt
Semester
Fall

Description
Lecture Notes Nov. 7-Media and Politics (Cont’d)  Argument: people who have low knowledge but high TV consumption will be most likely to vote on appearance  -2006 Governors Race Graph o Low knowledge + Low TV=.11 slope o Low-Mid Knowledge +Low TV=.05 slope o Low knowledge + High TV=.32 slope o Low-Mid Knowledge + High TV=.03 slope o **higher the slope, more likely to think someone looks like democratic/republican RESEARCH: SOFT NEWS/COMEDY  Question: what impact does media type have on your info-seeking behavior? (Xenos + Becker 2009)  Design: show video clips and then record internet browsing behavior  Types of Clips: o Hard News o Comedy o Hybrid(comedy and hard) o Control(no video content)  Basic Experiment: showed that people were more likely to browse news on Iraq/foreign policy if
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