SOC 316 Lecture Notes - Lecture 2: Generation Z, Silent Generation, Narcissism
Document Summary
Move over , millennials, here comes generation z. Billions in spending money (money for marketers) Millennials on steroids this generation could fix the country"s debt (5-19) Millennials : raised during baby booms and peace in the 1990s. Generation z: 60 million outweigh millennials by 1 million. Take info fast and also lose interest just as fast. millennials : had ipods and myspace (digital) Also like pages that delete things quickly such as snapchat. Having a black president is less of a historic breakthrough but a fact of life. Millennials: raised by parents who are iconoclastic, self absorbed and grandiose. Generation z: plays equally powerful role in shaping their collective outlook. Generation z is product of generation x a relatively small but jaded generation whose horizons seemed limited (tried to give their children everything they did not have) Safety issues due to what they have been through generation z members and parents have experienced.
