SOC 481 Lecture Notes - Lecture 7: Class Discrimination, Barnard College, Cult
Document Summary
Keeping recruits actively interested in the core ideas and actions of thee social movement organization. Losing too many recruits or having to always replace recruits is not a good idea for many social movement organizations. Whether the smo may head in a direction different from the views of some supporters which can cause supporters to rejected or applaud. The issue of commitment to a cause and its importance o continued participation in a smo is of interests of scholars. Non-effective movements are those that constantly need to replace recruits who have dropped out. If too many people drop out and the movement is unable to replace those people, then the movement will decline if not fail altogether. The issue of commitment to a cuase and its importance on continued participation in smos. Rosabeth moss kanter (1972) in her study emphasized that commitment is cognitive, affective, and moral.
