SCM 371 Lecture Notes - Lecture 11: Mnemonic, Swot Analysis, Pest Analysis
Document Summary
What are the criteria used: many attributes (three main ones) Cost is not everything and have to see what the location offers. People act based on their perceptions y t i l i b a. Urban india a b i l i t y. Mexico very good with ipp but high cost and less reliable than coastal china. A tool used (cid:271)y (cid:272)o(cid:373)pa(cid:374)ies to tra(cid:272)k the e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t they"re operati(cid:374)g i(cid:374) or are pla(cid:374)(cid:374)i(cid:374)g to launch a new project/product/service etc. Pestle is a mnemonic which in its expanded form denotes: p for political. What is the political situation of the country and how can it affect the industry: e for economic. What is the political situation of the country and how can it affect the industry: s for social/cultural. How much importance does culture have in the market and what are its determinants: t for technological.
