COMMUN 1200 Lecture Notes - Lecture 9: Pathos
Document Summary
Methods of persuasion: introduction: to influence your audience effectively, focus on three persuasive tools in your presentation, ethos (establishing credibility as a speaker, logos (presenting sound reasoning behind your claims, pathos (using emotional appeals) Practical wisdom derived from knowledge and experience with topic: trustworthiness. Virtue characterized by being honest and fair: goodwill toward the audience. Illustrated by empathizing with members" views and putting their needs, feelings, and concerns first. Ethos: building your credibility: share your qualifications to speak on the topic, present strong evidence from reputable sources, highlight common ground with the audience, choose your words carefully, show respect for conflicting opinions, give a fluent speech. Ethos: avoiding loss of your credibility: get your facts right. Factual errors diminish your competence: pronounce words correctly. Incorrect pronunciation undermines your experience: acknowledge potential conflicts of interest. Omitting information makes you seem unethical: avoid stretching to find a connection with the audience. Awkward use of slang, language, information that sounds unnatural.
