HIST 1200 Lecture Notes - Lecture 3: Consumer Capitalism, Toothpaste, Bruce Fairchild Barton
Document Summary
History 10-3: from salvation to self-ralization: the birth of consumer. Shift in the economic life in the us-shifted from producer capitalism to consumer capitalism at the turn of the century (heavy industrial goods like iron and steel. 20th century began a slight shift to industrialist, now factories poured out consumer goods like washing machines, toothpaste, furniture, cars etc. shift in values from self-control to self-fulfillment. New passion and impulses that need to be met. Us culture sent out little messages that say happiness comes from consumption. The new middle calss- the old middle class in 19th century were the self-made men who had small independent businesses. New (cid:373)iddle (cid:272)lass sho(cid:449)s that (cid:271)y the early (cid:1005)9(cid:1004)(cid:1004)"s there are (cid:373)a(cid:374)y (cid:373)ore (cid:862)(cid:449)hite (cid:272)ollar (cid:449)orkers(cid:863) still (cid:373)iddle (cid:272)lass (cid:271)ut (cid:373)u(cid:272)h differe(cid:374)t. hired i(cid:374) large organizations. Salary workers, managers, office, workers, etc. when work became boring the white collars had the tradeoff of salaries so they could buy consumer goods.
