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HIST 2210 (1)
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Lecture

HIST 2210 Lecture Notes

119 Pages
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Department
History
Course Code
HIST 2210
Professor
All

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Disassembly: Brought American manufacturing idea to disassembly of animals  Taking apart animal to make meat  Going to inspire and reform manufacturing line in 1910s  Develop refridgerated railroad car Makes it possible to ship dressed beef as well as fresh fruits and vegetables  Birdseye Frozen foods  Involved in trying to freeze food in order to preserve it  By 1930s frozen foods begin to appear in US Supermarkets  Freeze foods quickly Contributing to uniform diet  American diet was becoming more uniform  Breaking down of regional differences in diets  Marketing  Ward Help consumer culture Get people in rural cities to buy things similar to what people in city buy Catalog delivery service  Gets himself named as official provider of the Grange (Farmers group: part political, social) Trying to establish trust with rural community Sears Railroad agent  Gets shipment of undeliverable watches  Sears­Robuck becomes merchandising powerhouse  th Outgain Ward eventually during 20  c.  Bringing in national consumption community Increasing democracy of things that begins to break down class and regional divides that are so strong in  19  c. 
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