Qualitative Methods Pt.2

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Department
Sociology
Course
SOCIOL 1000
Professor
Brueggemann
Semester
Spring

Description
Unit 1 – 1/29/2014 Qualitative Methods 2. Interviews ­Use a series of question to elicit responses that provide information pertaining to  a specific research question or topic. ­Interviews occur between a researcher and a respondent face­to­face, however  they may also occur via telephone. ­2 Types of Interviews: 1. Structured: entails a specific set of questions prepared by the researcher that  are not to be altered in any way during the interview. ­At times the researcher will provide the respondent with a set of answers  from which to choose. Ex: Yes/No Questions 2. Unstructured: entails a set of open­ended questions prepared by the  researcher and not necessarily asked in any particular order. ­An unstructured interview flows more like conversations with the researcher  guiding the conversation by probing the respondent at time throughout the  interview. Ex: What are college students’ views on global warming? ­Considerations: ­When constructing interview questions they must be free of any bias. ­The researcher must be aware/conscious of their presentation of self. ­Gender and race/ethnicity ­Clothing, hair/make­up, and accessories ­Verbal and body language ­You must also be aware of your setting. ­You want your respondents to feel safe and comfortable Ex: Interviewing homeless peoples about their struggles and  experiences being homeless – Lakota Coffee Shop?  ­It can be difficult to gain access to respondents. Ex: Target population such as Fortune 500 or CEO’s of  pharmaceutical companies. ­It can be difficult to gain rapport. ­Rapport refers to the trust gained by the interviewer from the  respondent ­Having good rapport with respondents is a must if you are to  receive honest answers and valid information. Ex: Target population of CIA agents, drug dealers, assassins. Pros: Able to ­Get multiple points of view. ­Get in­depth information from first­hand and second­hand experiences.
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