Unit 1 – 1/29/2014
Use a series of question to elicit responses that provide information pertaining to
a specific research question or topic.
Interviews occur between a researcher and a respondent facetoface, however
they may also occur via telephone.
2 Types of Interviews:
1. Structured: entails a specific set of questions prepared by the researcher that
are not to be altered in any way during the interview.
At times the researcher will provide the respondent with a set of answers
from which to choose.
Ex: Yes/No Questions
2. Unstructured: entails a set of openended questions prepared by the
researcher and not necessarily asked in any particular order.
An unstructured interview flows more like conversations with the researcher
guiding the conversation by probing the respondent at time throughout the
Ex: What are college students’ views on global warming?
When constructing interview questions they must be free of any bias.
The researcher must be aware/conscious of their presentation of self.
Gender and race/ethnicity
Clothing, hair/makeup, and accessories
Verbal and body language
You must also be aware of your setting.
You want your respondents to feel safe and comfortable
Ex: Interviewing homeless peoples about their struggles and
experiences being homeless – Lakota Coffee Shop?
It can be difficult to gain access to respondents.
Ex: Target population such as Fortune 500 or CEO’s of
It can be difficult to gain rapport.
Rapport refers to the trust gained by the interviewer from the
Having good rapport with respondents is a must if you are to
receive honest answers and valid information.
Ex: Target population of CIA agents, drug dealers, assassins.
Pros: Able to
Get multiple points of view.
Get indepth information from firsthand and secondhand experiences.