SOCIOL 1360 Lecture Notes - Lecture 7: The Beauty Myth, Plastic Surgery, Pubic Hair

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6 Feb 2017
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The Beauty Myth Wolf; 99, 
Beauty culture and …
o Technology
Photoshop is influencing what is considered beautiful
Pornography is influencing what is considered beautiful
Pubic hair or lack thereof
Big boobs and butt; small waist
What is the beauty myth?
o Myth: beauty ideals that are universal, eternal, healthy, sexual, biological,
evolutionary
o Constructed with an economic agenda
Create worry in women to encourage them to buy products to reduce
that worry
Dieting, cosmetic surgery, cosmetics industries making millions (or
billions) due to the beauty myth
o Can’t be evolution
Ideals of beauty change faster than evolution occurs
o Beauty myths have existed for as long as patriarchy has existed
o A form of cultural backlash
Anxiety of women’s progress
A way to keep women from feeling too powerful
o Self-esteem is at the will of political culture
The Beauty Myth and Men
o Less of a backlash
o More capitalistic opportunity
Covergirl having a male modelling makeup
Interested in breaking gender binary?
Interested in doubling revenue by selling makeup to women
and men?
o Has been changing to include men having more beauty standards
More muscular body; V shaped torso; tall
Beauty Within and Without hooks, 5
Objectification of women’s bodies
o Feminist interventions
One of the biggest contributions of feminist movement
Less restrictive clothing for women
o Younger generations may take for granted; have always
been able to wear pants to work or school
Medical establishments to take women’s bodies seriously
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