CMST 101 Lecture Notes - Lecture 4: Readwrite, Spontaneous Generation, News
Document Summary
Chapters 6, 7 & 23: audience analysis, topic selection and informative speech. Process of gathering and analyzing information on your audience in order to adapt your message. Speaker should keep the audience in mind always. General evaluations of objects, other people, etc. Most enduring judgements about what is good and what is bad. We have far fewer values than attitudes and beliefs. The less we know about a topic the more indifferent we tend to be. Establish credibility, make interesting, repeat important points. We tend to trust who we like. We can inspire positive attitudes by being credible and establishing good will and integrity. Speaker should try to focus on areas of agreement with the audience. Statistical characteristics of a given population or group. Hometown, on-campus vs. commuter, activities, clubs, sports, jobs, year and major. Person to person communication for information gathering purposes. Designed to receive a small specific range of answers. Highly agree, agree, neutral, disagree, highly disagree.
