MKTG 240 Lecture Notes - Lecture 1: Marketing Mix, Customer Relationship Management, Sustainable Development
Document Summary
Discover needs/wants of customers--research to find these out. Marketing involved in every aspect of supply chain (vendors) Sometimes market to buy things people don"t need/want. Some responsibility to not sell wrong things to customers. Goal is to find out what consumers need and fill that need. Promotion-tools that are used to communicate ex campaigns, ads. Price-energy-how much it costs you to do something. What am i willing to give up for a product. Be aware of these and control how you react. 4 diff orientations in hist of amer buss. Want people to be happy about their experience and value of product. Consumers dictate what sells well; what is the better product. Features - how do they benefit the consumer** Sell same place so they have same strategies to sell. Cross functional team--mult departments working together to solve a problem;;see whole picture. Annual marketing plan-plan that is good for at least one fiscal year.
