MKTG 240 Lecture Notes - Lecture 16: Material Handling, Reverse Logistics, Lead Time
Document Summary
Agent/broker-legal authority to act on behalf of manufacturer. Dealer-a more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth. Logistical funt-getting product from one place to another. Facilitating funt-putting product on store shelves (retailer), advertising. Agents probably gets paid by commission, on what they sell. Distributors get paid on what they sell and take a big risk by owning a product. Multichannel marketing--having a product in more than one store. Hallmark--selling product in own store while selling in retailers. Shoprite brand cheerios are actually general mills cheerios. Disintermediation-taking someone out of the chain of channel relationship; happens infrequently; i. e. Channel captain- one channel partner so powerful the partner runs the business instead of the company. Supply chain is to get it to the distribution station--pre manufacture stuff. Distribution channel is how product gets to consumer--post manufacture stuff. Aligning a supply chain with a marketing strategy. And how will it get to you? (lead.
