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Lecture 10

CMDA 110 Lecture Notes - Lecture 10: Motion Picture Production Code


Department
Communication and Media Arts
Course Code
CMDA 110
Professor
Joel Penney
Lecture
10

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March 3, 2017
The Movie Industry
Three Pillars
Production
The making of the film
Distribution
Marketing, sending it to the theatres and arranging the deals to make it happen
Exhibition
Movie Theatre chains
AMC, IMAX, Regal, Bowtie, Netflix
Motion Picture Production: The Old Studio System
In Hollywood's Golden Age (1920-50s-, big companies brought mass production to filmmaking
process
Contracted talent, including stars (only work for one studio, including director and set
people, not the case anymore)
Factory-like studio lots
Vertical Integration: control of production, distribution, and exhibition (ensuring
attendance of studio films)
At one point all three levels owned by one company
Studio System Era: Motion Picture Production Code
Due to political pressure, Hollywood began enforcing “Hays” Production code in 1934--dictated
what could and could not be shown
Miracle Decision (1952) gave films First Amendment protection
Hays code ultimately replaced by rating system in 1968--allowed for more mature content
Ex “R” rated
Basically means that all movies had to be G rated
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