CMDA 110 Lecture Notes - Lecture 11: Movie Theater, Horizontal Integration, Vertical Integration
17 Mar 2017
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Document Summary
After paramount decision (1948), studios no longer owned theaters, opening the door for art- house and drive-in circuits. Expanded production outside major studios include (aka arthouse) Major studios have dist units to move their films into theaters and promote them. For smaller films, distributors play a key role in purchasing independent productions for theatrical release, often at film festivals. Grand movie palaces" marked growing popularity and prestige of cinema (1910-1930) Movie theater attendance peaked in 1946 at 90 million tickets a week. Domestic theatrical box office is now only a fraction of us film industry. Theatrical release window" is only first step of long roll-out, valued for promotion as well as profit. Wireless (marconi, 1895) first used two-way communication for ships at sea. Early hobbyists used radio to send messages to one another, but created chaos on the airwaves. Government intervened, created licensing system for stations to broadcast at specific frequencies. International often more than 50% of total theatrical gross.
