Class Notes (1,100,000)
US (480,000)
MSU (200)
CMDA (20)
Lecture 11

CMDA 110 Lecture Notes - Lecture 11: Movie Theater, Horizontal Integration, Vertical Integration

Communication and Media Arts
Course Code
CMDA 110
Joel Penney

This preview shows half of the first page. to view the full 2 pages of the document.
March 17, 2017
Vertical integration, Horizontal integration
Production, Distribution, Exhibition
Motion Picture Production: After the Studio System
After Paramount Decision (1948), studios no longer owned theaters, opening the door for art-
house and drive-in circuits
Expanded production outside major studios include (AKA Arthouse)
Independent films
Global cinema
Major Picture Distribution
Major studios have dist units to move their films into theaters and promote them
For smaller films, distributors play a key role in purchasing independent productions for
theatrical release, often at film festivals
Motion Picture Exhibition
Grand ‘movie palaces’ marked growing popularity and prestige of cinema (1910-1930)
Movie theater attendance peaked in 1946 at 90 million tickets a week
Since 1970s, multiplexes accommodate uneven audience attendance
Today’s Movie Economics
Domestic theatrical box office is now only a fraction of US film industry
International often more than 50% of total theatrical gross
Theatrical release ‘window’ is only first step of long roll-out, valued for promotion as well as
DVD/Blu-ray sales (declining)
TV, cable, online streaming rights
Radio and the Origins of Broadcasting
The early history of radio
“Wireless” (Marconi, 1895) first used two-way communication for ships at sea
I.e. Walkie Talkie
Early hobbyists used radio to send messages to one another, but created chaos on the
Government intervened, created licensing system for stations to broadcast at specific
Radio and the FCC
find more resources at
find more resources at
You're Reading a Preview

Unlock to view full version