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Lecture 11

CMDA 110 Lecture Notes - Lecture 11: Movie Theater, Horizontal Integration, Vertical Integration


Department
Communication and Media Arts
Course Code
CMDA 110
Professor
Joel Penney
Lecture
11

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March 17, 2017
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Vertical integration, Horizontal integration
Production, Distribution, Exhibition
Motion Picture Production: After the Studio System
After Paramount Decision (1948), studios no longer owned theaters, opening the door for art-
house and drive-in circuits
Expanded production outside major studios include (AKA Arthouse)
Documentaries
Independent films
Global cinema
Major Picture Distribution
Major studios have dist units to move their films into theaters and promote them
For smaller films, distributors play a key role in purchasing independent productions for
theatrical release, often at film festivals
Sundance
Motion Picture Exhibition
Grand ‘movie palaces’ marked growing popularity and prestige of cinema (1910-1930)
Movie theater attendance peaked in 1946 at 90 million tickets a week
Since 1970s, multiplexes accommodate uneven audience attendance
Today’s Movie Economics
Domestic theatrical box office is now only a fraction of US film industry
International often more than 50% of total theatrical gross
Theatrical release ‘window’ is only first step of long roll-out, valued for promotion as well as
profit
DVD/Blu-ray sales (declining)
TV, cable, online streaming rights
Radio and the Origins of Broadcasting
The early history of radio
“Wireless” (Marconi, 1895) first used two-way communication for ships at sea
I.e. Walkie Talkie
Early hobbyists used radio to send messages to one another, but created chaos on the
airwaves
Government intervened, created licensing system for stations to broadcast at specific
frequencies
Radio and the FCC
find more resources at oneclass.com
find more resources at oneclass.com
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