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Lecture 12

CMDA 110 Lecture Notes - Lecture 12: Warner Bros., Walter Cronkite, Big Bang

Communication and Media Arts
Course Code
CMDA 110
Joel Penney

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Radio Content: Talk
All talk formats with live listener call-ins became popular by 1980s
Major subgenres
Politics (Rush Limbaugh)-important in conservative movement
‘Shock jocks’) (Howard Stern)
The deregulation of radio
1996 Telecommunication Act rolled back regulations on radio industry that encouraged diverse
This allowed companies to own unlimited amount of stations, creating industry consolidation
Ex Clear Channel/ iHeart Radio peaked with 120 stations in 2005
The age of corporate radio (post 1996)
New corporate radio chains cut costs by streamlining operations
Centralized playlists
Voice-tracking/ “robo-jocks”
A person records a phrase and it is sent to stations around the country
Complaints from listeners
Homogenized content
Less local programming
End of DJ control of playlists
New digital competition in the 2000s
Sirius XM (merged 2009) satellite radio: paid subscription model, clearer sound, more listening
options, no a, no FCC indecency rules
Other new competitors: internet radio, music streaming services, podcasts
Television overview
Television content: storytelling formats
Anthology: new story and characters for each installment (Black Mirror)
Serialized anthology (American Horror Story)
Episodic/chapter: continuing characters, new story each episode
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