ACC 200 Lecture Notes - Lecture 8: Longrun, Income Statement, Sunk Costs

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Short-run decision making consists of choosing among alternatives with an immediate or limited end in view. Also referred to as tactical decisions because they involve choosing between alternatives with an immediate or limited time frame in mind. Example: accepting a special order for less than the normal selling price to utilize idle capacity and to increase this year"s profits. Some decisions tend to be short run in nature. A decision model, a specific set of procedures that produces a decision, can be used to structure the decision maker"s thinking and to organize the information to make a good decision. The following is an outline of one decision-making model: Identify alternatives as possible solutions to the problem. Identify the costs and benefits associated with each feasible alternative. Classify costs and benefits as relevant or irrelevant, and eliminate irrelevant ones from consideration. Estimate the relevant costs and benefits for each feasible alternative.

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