GD 303 Lecture 2: The Nature of Representation

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8 Feb 2017
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Week 2, lecture 2: the nature of representation, p34-42. Formatting note: textbook info is in black, while lecture additions are in grey. The big ideas section always comes from the beginning of the lectures, and summarizes the content of the lecture. Vocabulary comes exclusively from the textbook, graphic design theory by meredith davis. Meaning is constructed in the mind of the interpreter. Representation is a process through which we make something that expresses an interest in something else and that is motivated by context and intent. A sign is the smallest unit of representation and the relationship between most signs and what they stand for is arbitrary, a matter of cultural agreement. One task of the graphic designer is to choose the appropriate sign. Arbitrariness: ferdinand de saussure suggested that the relationship between a sign and what it stands for is arbitrary.

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