WR13100 Lecture Notes - Lecture 1: Rhetorical Situation, Pathos
29 Aug 2016
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Rhetoric: ability to see: to see available means of persuasion (how do you persuade people?) The appeals: available means of persuasion: ethos: self-representation of the author (gives an idea about who i am) Ethos might sound like ethical, like good person, but beware that the. Sounding like someone good might get you credibility, but ethos can also be a villain in a story: pathos: appeal to emotions. In academics: appeal to value (what is good and what is bad) Examples: labels such as responsible science, evidence-based, sound business practice are pathos in an academic setting. The text might not have emotional language, but the meaning touches you. We see pathos in the audience (how they react to the text: logos: logical appeal (appeal to reason) This has logos because she uses evidence to support her argument (that because she relates to his songs, they will one day be together). Right audience and right evidence equals to a strong logos appeal.
