COMM 1101 Lecture 5: Perception notes
11 May 2017
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Document Summary
It influences how we understand the world. It influences how we respond to the world. It drives consumption: research reveals that when people perceive others as attractive they treat them better than those viewed as less attractive. Selective attention allows us to narrowly focus on stimuli. We select stimuli based on: aspects of our identity, features of another person or object, our own goals. More likely to pay attention and remember the negative comments rather than negative things. Help us determine what information belongs together. Labeling -- name assigned to a category based on perception of the category. Pro-helps you understand a situation and gives you some sort. Judging other peoples behavior while being centered on ourselves. Self-serving biases-interested in looking at the world in ways that advantage us. If you believe your roommate is messy because they are a slob you are attributing it to an internal cause.
