COMM 1101 Lecture 5: Perception notes-2
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3 Pages
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Department
Communication Studies
Course Code
COMM 1101
Professor
Thomas K.Nakayama

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Description
PERCEPTION WHY IS PERCEPTION IMPORTANT? IT INFLUENCES HOW WE UNDERSTAND THE WORLD IT INFLUENCES HOW WE RESPOND TO THE WORLD IT INFLUENCES RELATIONSHIP CHOICES IT DRIVES CONSUMPTION! PERCEPTION IS COMPOSED OF SELECTION ORGANIZATION INTERPRETATION Selection Selection Conscious or unconscious stimuli Selective attention allows us to narrowly focus on stimuli We select stimuli based on: 1. Aspects of our identity 2. Features of another person or object 3. Our own goals HOW DO WE ORGANIZE THE INFORMATION SELECTED? SCHEMA BROAD ORGANIZATIONAL STRUCTURES TEMPLATES HELP US DETERMINE WHAT INFORMATION BELONGS TOGETHER AND HOW TO READ IT PROTOTYPE SCHEMA ARE CREATED THROUGH COGNITIVE REPRESENTATIONS CATEGORIZATION COGNITIVE REPRESENTATION MENTAL MODELSmaps of the world PLANNINGSEQUENCES OF ACTIONS TO ATTAIN GOALS LEARNED via REPETITION ADAPTED REFINED INTERPERSONAL SCRIPTS FIXED, REPEATED PLANS FUNCTION AS A GUIDE Helps us avoid social mistakes CATEGORIZATION LABELING name assigned to a category based on perception of the category PROSCONS STEREOTYPING
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