COMM 1101 Lecture 16: Chapter 14

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Document Summary

Media sensitivity: the awareness that media possess characteristics that affect their appropriateness and effectiveness in specific contexts. Interactive media: necessary to learn about it, pervasive in daily life, helps with personal and professional success. Uses of communication technologies: connect with others, develop and maintain relationships, consume content, get directions, read a book, opportunities for civic engagement, critics say people (cid:498)skim(cid:499) and don"t make effort to remember. Interactive media is a mediated form of communication. What are interactive media: use digital electronic storage, can be sent to one or many, keyword: change. Technological media are changing: our relationships to society and the world, our sense of who we are, & the fundamental nature of communication, change changes who we are. What are interactive media: six categories of social media, blogs, social networking sites (facebook, virtual social worlds (second life, collaborative projects (wikis, content communities (youtube or pinterest, massively multiplayer online games (world of warcraft)

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